How Hotels Build Guest Loyalty with the “Like to Love” Approach
Hotels today need to go beyond offering a merely good guest experience. To move from simple satisfaction to guest loyalty, hotels need to offer a great experience tailored to guests’ needs and wishes. David Goldstone, Executive Vice President & Chief Revenue Officer of WorldVue, calls this the “like to love” approach. As Goldstone explains, “It’s little things that set us apart. You can have the best technology in the world, but technology is not foolproof.